Real estate lead capture with message.com
Five minutes is the difference between a closed deal and a lost lead in real estate. message.com answers listing questions instantly, books showings, and routes the lead to the right agent before the next call.
The problem
Real estate leads expect a response inside five minutes. Most brokerages run a single phone tree and a shared email that gets checked when someone has time. Buyer leads cool fast. Showing scheduling lives across three calendars. And the agent who happens to be on duty is often not the right fit for the lead's neighbourhood or price range.
How message.com handles it
The widget answers basic listing questions instantly (price, square footage, schools, neighbourhood) from your MLS feed or website content. Lead capture form runs pre-chat. Routing rules send the lead to the right agent by neighbourhood, price band, or language. Missed calls auto-create a callback ticket so no lead drops on the floor.
Common workflows
Listing inquiry
AI answers price, beds, baths, schools. Books a showing through Calendly.
After-hours leads
AI captures contact info, schedules a callback for the morning.
Neighbourhood routing
Lead from a specific zip routes to the listing agent for that area.
Phone missed-call recovery
Auto-text back with a link to book a callback.
Open house follow-up
Send a thank-you and a saved-search link the next morning.
Calendly or Acuity for showings, MLS feed for listing data, Google Sheets export for daily lead reports, SMS via the practice phone number, and email forwarding from the brokerage address.
Business at $19 a month flat: chat, phone, missed-call recovery, AI drafts, unlimited agents on the brokerage.