Give replies a shared home
Incoming SMS can enter the unified Inbox as a customer conversation. Agents can read, assign and answer the request without forwarding messages between personal phones.
Use text messages for timely business updates and supported opted-in messaging. Bring inbound SMS into the Inbox so customers can reach a team when the next question comes back.
Messaging setup, sender approval, usage charges and recipient consent apply.One thread, from update to answer.
Facebook, Instagram, WhatsApp, Discord and SMS conversations enter your support workflow alongside chats, tickets and calls. See the source, filter the queue, assign the request and reply without chasing another tab.
Connect the accounts and permissions you want to use. Channel reply windows and provider policies still apply.
An update is only useful if the customer can get help with it. Connected inbound SMS belongs beside the team’s other support requests.
Incoming SMS can enter the unified Inbox as a customer conversation. Agents can read, assign and answer the request without forwarding messages between personal phones.
Bring eligible related requests into view. A question about a delivery may belong to an existing ticket, so the team can pick up the issue instead of creating disconnected work.
Ask a colleague for help from the Team dock while keeping the customer’s message open. Internal discussion stays separate from the customer-facing reply.
Messaging starts with a clear purpose and a permitted sender. Supported marketing-plugin flows verify the subscriber and record consent before a promotional send.
The supported plugin records the disclosure, source and verification associated with a subscription. A phone number found in an order record is not automatically an invitation to send marketing.
Opt-outs are checked before sending. Subscriber timezone and the supported sending window help keep promotional messages out of inappropriate hours.
Accepted, delivered and failed are different outcomes. Carrier acceptance is not proof of delivery, so use available reports and delivery events to understand what happened.
For supported US application-to-person messaging, register the business and campaign, connect the number and wait for the required approvals.
Provide accurate brand information through the messaging setup. The registration status tells you whether the business is ready for the next step or needs attention.
Campaign registration covers the purpose, sample messages and opt-in flow. A carrier registration campaign is not the same thing as a finished bulk-marketing automation.
Attach an appropriate number to the approved configuration. Sender status, campaign eligibility, balance and sending limits determine whether an actual message may be sent.
Give the business a useful channel without hiding the requirements that make it work.
Handle connected inbound SMS and customer replies in the shared Inbox. Assignment and context help the team coordinate its response.
Supported plugin subscriptions include the consent disclosure and source. Preserve that context instead of treating a contact list as a permission list.
The marketing-plugin flow requires a recent phone verification before subscribing. The person confirms access to the destination rather than only typing someone else’s number.
A suppressed or unsubscribed number should not be silently re-enabled by replaying an old subscription request. A fresh permitted opt-in is a separate action.
Use available messaging reports to review volume, errors and opt-out signals. Investigate failed sends instead of promising guaranteed arrival.
Use scoped API credentials and the supported messaging endpoints. Keep credentials on the server and handle retry and idempotency behavior in the integration.
Message’s US SMS rate is $0.0061 per segment in either direction. Compare the delivery cost, then consider where your team will answer the replies.
| Charge | Message.com | Twilio | Plivo | Telnyx |
|---|---|---|---|---|
| Outbound SMS / segment | $0.0061 | $0.0083 | $0.0077 | $0.0040 |
| Inbound SMS / segment | $0.0061 | $0.0083 | $0.0077 | $0.0040 |
| Outbound MMS / message | $0.0200 | $0.0220 | $0.0180 | $0.0150 |
| Inbound MMS / message | $0.0150 | $0.0165 | $0.0180 | $0.0050 |
Base SMS charges only. Add carrier fees, number rental and registration.
Message SMS is about 26% below Twilio and 21% below Plivo at these list rates. Telnyx has a lower base transport rate. Message brings conversations into a support workspace; compare the full workflow as well as delivery. Published USD list rates checked September 25, 2026. Carrier fees, taxes, number rental, registration and any workspace fees are separate. Volume discounts and negotiated contracts can change the comparison.
See all Message SMS rates →Pay for the messages you send and receive. Carrier surcharges and registration are shown separately, so you can estimate the whole campaign.
| Channel | Outbound | Inbound | Billing unit |
|---|---|---|---|
| SMS | $0.0061 | $0.0061 | Per segment |
| MMS | $0.0200 | $0.0150 | Per message |
SMS is billed in segments. Long messages and Unicode characters can require multiple segments. These base rates apply to local, toll-free and short-code messaging; carrier surcharges are additional. Short-code number rental and provisioning are quoted separately.
| Carrier | SMS out | SMS in | MMS out | MMS in |
|---|---|---|---|---|
| AT&T | $0.0035 | $0.0035 | $0.0090 | $0.0090 |
| T-Mobile | $0.0045 | $0.0025 | $0.0100 | $0.0100 |
| Verizon | $0.0045 | Not listed | $0.0070 | Not listed |
| US Cellular | $0.0050 | $0.0025 | $0.0100 | $0.0100 |
| Other carriers | $0.0040 | Not listed | $0.0100 | Not listed |
Carrier charges are added to the Message rate per SMS segment or MMS. Schedule checked September 24, 2026; carrier rates may change. “Not listed” means no surcharge is listed for that route, not that the Message delivery charge is waived.
US business texting on a local number requires registration. Registration charges are separate from messaging and carrier fees.
| Registration | Price |
|---|---|
| Brand registration | $9 one-time |
| Optional brand vetting | $49 |
| Campaign setup | $39 one-time |
| Standard campaign | $15/month |
| Low-volume campaign | $5/month |
| Sole proprietor campaign | $7/month |
| Charity, emergency & political | Contact us for carrier approval |
The first three months of campaign fees are paid upfront when the campaign is approved. Carrier approval is required before sending.
| Number | Monthly price |
|---|---|
| First local number in a workspace | Included |
| Each additional local number | $1 |
| Every toll-free number | $2 |
Complete the required brand, campaign and number setup. Review fees, country support and the sending use case before activation.
Use a supported plugin or API flow and the appropriate consent and verification process. Prepare clear company-specific message content.
Send to an authorized test recipient, reply, and check the Inbox and delivery result. Verify the opt-out path before sending to customers.
Messaging setup, sender approval, usage charges and recipient consent apply.