Brand

One company, one orange dot.

Everything you need to write about Message.com, link to us, or reproduce the logo. Free for press, partners, customers, and anyone writing an honest review.

Download assets Read brand policy
Wordmark

The wordmark.

message.com
On light
message.com
On dark
message.com
On orange
Palette

Colors.

#FF6A1F
Orange
Primary accent. Hero highlights, CTAs, the dot in the logo.
#E04F0A
Orange Deep
Hover state of the primary accent. Use sparingly.
#0F0E12
Ink
Body text, dark surfaces, the 'message' in the wordmark.
#3F3D47
Ink Soft
Secondary text and labels.
#7C7A85
Ink Mute
Tertiary text, metadata, captions.
#FFFCFA
Cream
Default page surface. Warmer than pure white.
#FFF8F0
Cream Warm
Section background with a hint of color.
#FFD500
Yellow
Featured collection cards. Use against ink for contrast.
#1E61F0
Blue
Tickets surfaces and data-vis primary. Never a CTA.
#EEE9E2
Line
Subtle borders on cards and dividers.
Type

Type system.

Geist
Primary sans. Body, UI, headings.
Body 14 to 16. Headings clamp(28px, 4vw, 64px). Hero clamp(40px, 6vw, 88px).
Geist Mono
Code, eyebrows, metric labels. Never headings.
Eyebrows 11 to 12 with .06em letter-spacing, uppercase.
Caveat
One marginal accent per page. Used for hand-written touches like 'no catch'. Strictly limited.
14 to 18 inline.
Usage

Do and do not.

Do

  • Use the orange dot in the wordmark when space allows. It is part of the mark, not optional decoration.
  • Use the dark wordmark on light backgrounds and the light wordmark on dark backgrounds. Always at full opacity.
  • Pair the wordmark with the icon when stacking, never overlap them.
  • Reproduce the wordmark at 24px minimum on the web, 0.5 inch in print.
  • Reference us in writing as 'Message' (no period) or 'message.com' (lowercase). 'Message.com' with a capital M is also acceptable on the first reference in formal writing.

Do not

  • Do not stretch, skew, rotate, or recolor the wordmark or icon outside the approved palette.
  • Do not add taglines, sub-headers, or co-brand the mark.
  • Do not embed the wordmark inside a wordmark, icon, or button background.
  • Do not use 'Message' as a verb in marketing copy (no 'message us', no 'just Message it').
  • Do not register a domain that includes 'message' alongside 'com', 'inc', or 'app' without written permission.
  • Do not imply endorsement or partnership unless we have signed a partnership agreement.
Downloads

Press kit.

Email [email protected] and we will send the press kit within an hour. It includes the wordmark in SVG and PNG (light, dark, orange variants), the icon, exec headshots, three product screenshots, and a one-page company fact sheet.

Request press kit