What is escalation?
Escalation is the structured handoff of a conversation from one tier of support to a higher one. It happens when the first-tier agent cannot resolve the issue with the access, expertise, or authority they have.
Tiered support model
Most support orgs run two or three tiers. Tier 1 handles common questions with documented procedures. Tier 2 handles harder technical issues. Tier 3 is engineering or product specialists. Escalation moves a conversation up one level, ideally with a note explaining what has already been tried.
Triggers for escalation
Common triggers: technical issue beyond runbook, account-level change that requires admin permissions, refund or credit above the agent's authorization, threat of churn from a high-value account, legal or compliance concerns. Defining the triggers up front prevents both under-escalation and over-escalation.
In Message.com, use the available department or agent assignment controls for the conversation. Include the reason for escalation and what has already been tried. Call transfer and ticket assignment have different flows; confirm the receiving agent and completion state instead of assuming a universal transfer timeout.
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