What we learned from helping 300 teams migrate off Intercom and Zendesk
Three quarters in, the patterns are clear. Migration is rarely about the chat. It is about the four other tools sitting around it.
Mara Patel · May 18, 2026 · 8 min read
Writing help docs people read (and how to know if they do)
The classic 'long, comprehensive' help-doc playbook is wrong. Shorter, denser, opinionated docs win on every metric we measure.
Diana R. · April 10, 2026 · 6 min read
Every page on your marketing site is a sales page
The 'pricing page is the only conversion page' mindset misses where most conversions actually happen. Audit your help center as your most-trafficked sales page.
Stefan Goluwa · March 28, 2026 · 5 min read
Writing an AI policy for your support team (template included)
Most support teams enable AI without ever writing down what the AI can and cannot do. Three months later, an AI does something dumb and there is no one to blame except yourself.
Stefan Goluwa · March 16, 2026 · 8 min read