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Show the workflow, not just the feature name

Help buyers understand what a product does before asking them to sign up.

Message.com · September 23, 2026 · 2 min read

Start with a recognizable problem

A buyer should see the task they are trying to improve. For support software, that might be finding an order while replying, handing a call to a teammate or avoiding duplicate work across chat and email.

Show the actual workspace

Use current product views and explain what the person is doing. A screenshot needs enough detail to support the claim beside it. Decorative interface shapes cannot demonstrate whether a workflow is usable.

Explain the boundary

If a connection requires a provider account, approval or a particular plan, say so near the relevant feature. Explain what is included and what must be configured. Clear constraints help a buyer decide whether the product fits.

Make the next step specific

Link the feature to its product page, setup guide or plan. Let a buyer move from the overview to the details without starting their search again. Keep the sign-up offer consistent with checkout.

Keep going

Put the next step into practice, or ask us about your setup.