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Klaviyo

Built by Message·Free·Marketing

The Shopify marketer standard. Sync events and trigger flows when chats happen.

Quick facts
CategoryMarketing
Built byMessage
PricingFree
Install timeUnder 5 minutes
PermissionsWorkspace-scoped, revocable
What it does

About the integration.

Klaviyo is the email-and-SMS marketing standard for Shopify. Our integration fires chat events into Klaviyo's event API so your Flows can trigger on conversation behavior. Combine an abandoned chat with an abandoned cart and you have a recovery flow that competitors using siloed tools cannot match.

Key features

What you get on day one.

  • Fire chat opened, AI resolved, escalated, and converted as Klaviyo events.
  • Trigger Klaviyo Flows on chat behavior (e.g., asked about returns, mentioned competitor).
  • Sync profile properties (last chat date, AI sentiment, LTV) for segmentation.
  • Push customer identity from chat into the Klaviyo profile.
  • Works alongside the Klaviyo Shopify integration with no double-counting.
  • Cross-channel attribution: chat plus email plus SMS in one Klaviyo profile.
How it works

Under the hood.

We use Klaviyo's V2 events API with a private API key. Each conversation event becomes a Klaviyo event with full context: channel, AI status, tags, and any custom properties. Profile properties update via Klaviyo's profile API. The integration matches Klaviyo profiles by email, then by phone, then by external ID.

Install

Set up in 6 steps.

  1. 01
    In your message.com workspace, open Integrations, then Klaviyo.
  2. 02
    Paste your Klaviyo Private API Key. Find it in Klaviyo under Settings, then API Keys.
  3. 03
    Pick which events to fire and map them to Klaviyo event names.
  4. 04
    Map profile properties: which conversation fields update the Klaviyo profile.
  5. 05
    Configure identity matching: email first, then phone, then external ID.
  6. 06
    Save. Events start flowing within a minute.
FAQ

Questions people ask before they install.

How is this different from the Klaviyo Shopify integration?

Klaviyo's Shopify integration tracks store events (viewed product, abandoned cart, ordered). This adds chat events alongside them. Same profile, more triggers.

Can I trigger a Flow when an AI conversation goes badly?

Yes. The AI fires an escalated event with a sentiment property. Build a Flow that triggers on that event and sends a recovery email.

Does it work with Klaviyo SMS?

Yes. Profile phone numbers from chat sync to Klaviyo and feed your SMS Flows.

Will it count against my Klaviyo profile quota?

Profiles are matched, not duplicated. We only create a Klaviyo profile if one does not already exist for that email or phone.

Try the Klaviyo integration free.

14 days free, no credit card needed. Install the integration in under 5 minutes.

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