Rx.comPharmacy

HIPAA-aligned support for an online pharmacy that ships to 47 states.

Rx.

18 staff, 60k active patientsPharmacy · Healthcare
60k
Active patients
47
States served
BAA
Signed inside the Business plan
9-hour SLA
Met 99.4% of the time
We needed HIPAA-ready chat, voice, and tickets without paying $80k a year for an enterprise contract. Message gave us a BAA on a $19 plan. That should not be possible. It is.
DL
Dr. Lila Hassan
Chief operating officer, Rx.com
The problem

Before Message.

Rx.com ships maintenance medications by mail. Patients call with order-status questions, refill timing, drug interactions, and the occasional emergency. The old support stack (RingCentral + Help Scout) could not pass a HIPAA audit without a $40k upgrade, and patient PHI was floating across three vendors.

The switches

4 things that changed.

Side by side, what the old stack did and what Message does instead.

Before
RingCentral + Help Scout + custom KB
After
Message inbox with HIPAA BAA
Before
Three separate vendor BAAs (or none)
After
One BAA covering chat, ticket, phone, KB
Before
Patient PHI in three SaaS vendors
After
PHI isolated in one private workspace
Before
$40k annual upgrade for enterprise HIPAA
After
$19 / mo Business with BAA addendum
The story

How Rx.com got here.

01

Why the old stack could not pass audit

Rx.com's auditor flagged that patient drug-status conversations were sitting in three vendor systems with three different access models. Even if each vendor signed a BAA, the data flow was non-auditable. The auditor recommended consolidation.

02

A single workspace with per-tenant isolation

Message hosts every conversation in one isolated workspace, with each customer's data walled off from every other tenant. Auditors get one access log to review, not three. The BAA is signed at workspace creation. The audit passed in three weeks.

03

AI that knows when to escalate

Rx.com configured the AI Code of Conduct to refuse medical advice and escalate any conversation that triggers regulated-content keywords. The AI handles the 78 percent of conversations that are 'where is my package' and 'when does my refill arrive,' leaving the licensed pharmacists for the work that legally requires them.

04

The on-call pharmacist queue

After-hours patient calls route to an on-call pharmacist's phone via Message. Calls are recorded with patient consent, transcribed, and pinned to the patient's record. SLAs are met 99.4 percent of the time. The 0.6 percent? Phone-network failures on the carrier side, which Rx and Message investigated together.

In the build

The stack they run.

Products on the Message platform plus the integrations they connected.

Message products
Unified inboxPhoneTicketsKnowledge basemessage.ai (HIPAA mode)
Connected integrations
StripeSalesforce Health CloudCalendly
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