We capture 9,000 leads a month. Before Message, half of them went cold because our agents could not get to them fast enough. Now the inbox routes by ZIP, intent, and price band in under a minute.
Realty.com matches buyers and sellers to local agents. Leads come in by chat, phone, and form, and need to land with the right partner agent in seconds. Their old setup relied on a manual triage queue, which buckled at 200 leads a day.
Side by side, what the old stack did and what Message does instead.
Realty.com partners with 700 agents across 38 states. The first version of routing in Message was a single rule: ZIP code prefix. Within a week they layered intent (buyer vs seller), price band, and bilingual-Spanish support. The whole rules engine lives in the Message dashboard, not a spreadsheet.
Realty's outbound calls (agent follow-ups) and inbound calls (buyer inquiries) live in the same inbox as the chat. An agent on a call can see the same buyer's prior chat history without a tab switch. Aaron calls it 'the screen our team finally stopped complaining about.'
Message AI handles the FAQs (commission, financing, neighborhood data) so partner agents only see the leads worth their time. AI deflection on tier-1 questions is 68 percent. Partner agents report 41 percent more lead-to-tour conversion in the leads they do get.
When Realty.com's old Drift instance went down for 4 hours on a Saturday in March, they lost 312 leads. With Message, their last outage attributable to support tooling was zero seconds in 2026. The team measures it.
Products on the Message platform plus the integrations they connected.
Fourteen days free. No credit card. Same product, same support, same AI as every team in this collection.