Brand identity policy.

01Trademarks

"Message", "message.com", and "message AI" are trademarks of Message.com LLC. The Message logo (the wordmark and the orange dot) is also a trademark. These marks identify our products and our company. They are not free for anyone to use however they like.

This page explains where the line is. The short version: use the marks to tell the truth about us, never to imply that we endorse you, and never modify the logo. Press and analysts have the widest latitude; integration partners get a tighter playbook.

02Permitted uses

Without a separate license, you may:

• Make truthful, descriptive reference to Message and our products in articles, reviews, comparisons, books, podcasts, and conference talks.
• Use the unmodified Message logo and the "Works with Message" or "Integrates with Message" badge on integration partner pages, with a link back to message.com.
• Identify yourself as a Message customer (for example, in a careers page, a status page, or a vendor list), as long as the use is factual and not promotional in a way that implies a sponsorship we have not granted.
• Use screenshots of the Message product for editorial, training, or documentation purposes, with attribution.

Where you need an asset (logo, lockup, or screenshot), download the latest version from the press kit linked in section 9 rather than re-creating it.

03Prohibited uses

You may not:

• Use our marks in a way that suggests sponsorship, endorsement, partnership, or certification by Message.com when none exists.
• Modify the logo: do not change the colors, rotate it, add effects, recreate it in a different typeface, or animate it. Use the official files.
• Use "Message" or "message AI" as a verb in your marketing copy ("just message-AI your support"), as a verbed pun, or as a stylized lowercased noun referring to the category.
• Register a domain name, social handle, or business name that incorporates "message", "message.com", or "message AI" in a way that is likely to cause confusion with us.
• Use our marks on merchandise, swag, packaging, or product names without a written license.
• Use our marks in any way that would violate our Acceptable Use Policy, or that would associate Message with illegal, hateful, sexually explicit, or politically charged content.

When in doubt, ask. The marks are an asset we are not willing to dilute and we will be measured but firm in defending them.

04Logo usage rules

The Message logo is the word "message" in our wordmark with the orange dot. The dot is integral to the mark and is never removed. Specific rules:

• Clear space. Maintain clear space around the logo equal to the height of the dot on every side. Do not let other elements crowd the mark.
• Minimum size. 24 pixels tall on screen, 0.25 inches tall in print. Below that, legibility breaks.
• Orientation. Horizontal only. Do not rotate, tilt, or vertically stack the mark.
• Color. Use the wordmark in ink on light backgrounds and in white on dark backgrounds. The dot stays orange (the approved hex below) in every variant. Do not recolor the dot.
• Background. Use the logo on a background with sufficient contrast. Do not place it on a busy photograph without a solid backplate.
• Effects. No drop shadows, glows, embosses, outlines, gradients, or transparency washes. The mark is flat by design.

05Approved palette

Our approved brand palette:

• Orange #FF6A1F (the dot, primary accent, calls to action).
• Ink #0F0E12 (the wordmark, body text).
• White #FFFFFF (default surface, inverted wordmark).
• Yellow #FFD500 (secondary accent, highlights).
• Blue #1E61F0 (tertiary accent, used sparingly).

Soft cream and warm white surfaces are acceptable when context calls for them. Do not introduce additional "brand colors" on your own.

06Type system

Our type system uses Geist for the product and the marketing site as the primary sans, Geist Mono for code, technical, and labelled UI elements, and Caveat for handwritten accents (used sparingly, for emphasis only). Body sizes start at 15 to 16 pixels with a line height around 1.55. Headings are heavy (700) and use tight tracking (around -0.02em).

Do not substitute the Message wordmark with text rendered in any of these typefaces. The wordmark is its own bespoke letterform.

07Voice

The Message voice is founder-direct, plain, and confident. We say what we mean. We do not hedge. We do not use SaaS-pamphlet words ("elevate", "leverage", "seamlessly", "robust") and we do not use em-dashes. When you write copy that includes our marks, please match the voice.

If you need help writing a quote that mentions us, ask [email protected]. We are happy to help and we are quick.

08Press and media

Press contacts, executive bios, and the latest fact sheet are at /press. Journalists and analysts may use our marks and screenshots in coverage without prior approval, subject to the rules in section 3. For interviews, embargoes, and product demos, contact [email protected].

09Logo and asset downloads

Approved logo files (SVG, PNG, monochrome variants), the badge for "Works with Message", the palette swatches, and the press kit live at /brand. Always use the latest assets from that page; do not redistribute older copies.

The press kit is updated whenever we ship a brand-affecting change. If you are building a partner page or a comparison and you cannot find the asset you need, email [email protected].

10How to request a license

If your contemplated use falls outside section 2 (Permitted uses), you need a written license. Common cases include co-branded merchandise, a billboard or out-of-home campaign that features our marks, a domain registration that incorporates our marks, an integration that ships in a regulated category (financial, medical), or a product name that combines your brand with ours.

Email [email protected] with a short description of the use, the audience, the duration, and where the marks will appear. We aim to respond within five business days. License grants are revocable, royalty-free, non-exclusive, non-transferable, and subject to the rules on this page.

11How to report misuse

If you see our marks being used in a way that violates this policy, email [email protected] with the URL, a screenshot, and any context. We investigate every report and we will pursue infringement where it harms customers, dilutes the marks, or implies endorsements we have not given.