| 10 Things We
Learned About Blogs |
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Radio had its golden age in the 1930s. In
the 1950s, it was television's turn. Historians may well
date the golden age of the blog from 2004—when Merriam-Webster.com's
most searched-for definition was blog. How long can it last?
Who knows? Here's what we discovered about the new medium
this year |
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By
CHRIS TAYLOR |
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Posted Sunday, December 19, 2004
Blogging Can Get You Fired
When Delta flight attendant Ellen Simonetti, 30—a leggy blond
and self-styled "queen of the sky"—began her blog, she thought
it would be fun to post pinup snapshots of herself in uniform.
Delta wasn't amused and promptly fired her. Undaunted, Simonetti
retitled the blog Diary of a Fired Flight Attendant and detailed
her legal battle to get her job back.
GO TO:
queenofsky.journalspace.com
Bloggers Get Scoops Too
After book editor Russ Kick read that the U.S. military was
clamping down on press photos of coffins coming back from Iraq,
he didn't just pen an angry rant on his blog, the Memory Hole.
He filed a Freedom of Information Act request—and embarrassingly
for the Pentagon, was mailed a CD from the Air Force with 361
coffin snaps, which he promptly posted. The national press,
which hadn't thought to ask whether the military had pictures,
beat a path to Kick's door.
GO TO:
thememoryhole.org
Bloggers Keep News Alive
So your blog hasn't succeeded in getting national attention for
your pet issue? Don't lose heart. Just blog, link and repeat. It
worked for conservative bloggers like Glenn Reynolds of
Instapundit, who trumpeted the Swift Boat Veterans for Truth's
claims this summer, as well as for liberal blogs like Daily Kos,
which investigated evidence that President Bush wore a wire in
his first debate. Some of the issues had questionable merit, but
persistent bloggers made the subjects tough to ignore. Say it
enough times online, and someone is bound to hear you.
GO TO:
Instapundit.com,
dailykos.com
Bloggers Can Be Titillating
In May a blog graphically detailing the sex life of an anonymous
Capitol Hill staff member prompted D.C.'s most intriguing game
of guess-the-author since Primary Colors. Jessica Cutler, a.k.a.
Washingtonienne, was later outed and fired by her boss, Ohio
Republican Mike DeWine, for "inappropriate use of Senate
computers." (Her site is not for kids.) In another sign of the
times, her first postfiring interview was with Wonkette, another
Washington blogger.
GO TO:
washingtoniennearchive.blogspot.com,
wonkette.com
Bloggers Can Be Fakers
Plain Layne, a highly personal blog supposedly belonging to a
Minnesota lesbian named Layne Johnson that drew thousands of
fans over 3 1/2 years before mysteriously disappearing, was
revealed to be a hoax. Hundreds of fans helped track down the
real author, Odin Soli, 35, a male entrepreneur from Woodbury,
Minn. Later in the year, fake Bill Clinton and Andy Kaufman
blogs became hits.
GO TO:
plainlayne.dreamhost.com,
billclintondailydiary.blogspot.com
Bloggers Make Money
Earn a living in your pajamas! Online ads (along with Google's
automated ad server) allow popular bloggers to go pro. Joshua
Micah Marshall of talkingpointsmemo.com, a political blog, says
he makes $5,000 a month from banner ads—enough to hire a
research assistant.
GO TO:
talkingpointsmemo.com
Most Bloggers Are Women
Men may have taken the lead in the early (read: geeky) days of
blogging, but that's not the case now. According to a survey of
more than 4 million blogs by Perseus Development, 56% were
created by women. More bad news for the boys: men are more
likely than women to abandon their blog once it's created. Call
blogging a 21st century room of one's own.
GO TO:
blogsisters.blogspot.com
Candidates Love Blogs
O.K., so Howard Dean never wrote his blog. But his campaign
workers posted a surprisingly intimate online diary of life on
the road, and Dean had collected $20 million in contributions
via the Internet alone by the end of January 2004. It didn't
take long for other politicos to catch on. When New York
attorney general Eliot Spitzer announced that he was running for
Governor this month, he did so on his blog.
GO TO:
blog.deanforamerica.com,
spitzer2006.com
Pets Have Blogs Too
It started as an in-joke among feline-friendly bloggers: why not
post pictures of their cats every Friday afternoon? Friday
catblogging became a hit, and soon even NASA was playing along
by posting pictures of the Cat's Eye nebula.
GO TO:
carnivalofthecats.com
Anyone Can Do It
Blogs wouldn't be such a democratic medium if they weren't so
easy to set up. The most popular service, Blogger, owned by
Google, boasts features like push-button photoblogging.
Microsoft has launched a trial version of its own blogging
service.
GO TO:
blogger.com,
spaces.msn.com
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